Don't let the marketing confuse you, the Mighty Brighty projection screen paint is really just highly reflective white paint. There are two, and only two, reasons to ever consider using a product like this: 1) You don't have white walls and want to use a projector and make it look like there is a giant TV on the wall or 2) You are a sucker with a lot of money.

As one of Gizmodo's resident projector-o-philes I'm still not sold on a product like this. The Mighty Brighty "projection screen paint" begins at $190 and goes all the way up to $580 for the "premium kit."

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Product Page [Via OhGizmo!]