It's the perfect place to reach those who are spiraling down that path to drunkenness: a urinal, where guys who are merely renting beer are returning its effervescent byproducts whence they came. The weird thing is, this urinal cake actually talks. As soon as it senses motion, a disembodied voiceover babe talks to your penis thusly:
"Hey there, big guy. Having a few drinks? It's time to call a cab or ask a sober friend for a ride home."
Good message, but what an odd medium to deliver it! Captive audience, indeed. But we see all this urinal-based nagging as a slippery slope. Next, these little piss catchers will be singing us beer jingles.