Fujifilm must have given their new S700 a dose of roids cause unlike most cameras which pack a measly 3x optical zoom, the S700 muscles past them with a whopping 10x zoom. It also has a unique flash system dubbed iFlash, which adjusts the strength of the flash according to your lighting environment, so people in your shots don't end up looking like ghosts. Other features worth noting are built-in image stabilization (for quaky-handed shutterbugs like myself) and an ISO sensitivity range of up to 1600. And let's not forget this 7MP shooter is both xD/SD friendly. For $249, you got me sold.

Press Release [Fujifilm]