The $150 Ultreo toothbrush is a bit different than that $1.99 jobber you scrub the hooker's spit off your teeth everyday morning. This toothbrush uses a combination of ultrasound waveguide technology and precisely tuned sonic bristle action to keep those pearly whites white. Usually I don't say this about crazy products, but I am kind of sold. Something about using ultrasound waves and vibrating bristles seems like it would do a better job cleaning my teeth than a regular toothbrush. If it will keep me away from the dentist, then that $150 price tag may be well worth it.