MTV is jumping headfirst into this whole multiplatform release business, planning to release the entire new season of "The Andy Milonakis Show" to iTunes before the first episode is even aired.

In addition to iTunes, episodes will also be available through Amazon Unbox, AOL Video, Wal-Mart Video Dowloads, and Xbox Live. Personally, I think this is awesome. This is the first step toward having all shows be purely on demand, allowing viewers to choose when and where they watch programming rather than being forced to tune in at a certain time. The cat is out of the bag — it's only a matter of time before all shows are distributed this way.

"Andy Milonakis" hitting iTunes before MTV [Reuters]