Because the delays and extensive pre-coverage, you're likely not-pumped for Apple TV right now. You don't care, because you miss the feeling of the old Apple launches where the fanboy splooge erupted the same time as ship. In response, we'll avoid posting that Apple's foray into the living room is foraying right now, via FedEx, with preorders hitting the mail room in 3–5 days. That is all, and you can't change our minds on the matter.

AppleTV [Gizmodo]