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i-Mate's traded their funky "JAQ" naming scheme for five "Ultimate" series of Windows Mobile 6 phones.

All of them have a 520MHz processor, Tri-band UMTS/HSDPA, Quad-Band GSM/EDGE, 802.11b/g/e/i Wi-Fi, Blueooth 2.0, miniUSB, Direct Video Out, microSD, 2.0-megapixel camera, and FM Stereo, but here are the differences, and our hands-on photos:

• Ultimate 5150: 2.8-inch VGA touchscreen slider

• Ultimate 6150: 2.8-inch VGA touchscreen candybar

• Ultimate 7150: 3.8-inch Primary Touchscreen, 2.2-inch OLED secondary display, QWERTY flip-keyboard

• Ultimate 8150: 2.6-inch Primary Touchscreen, candybar shape

• Ultimate 9150: 2.6-inch Touchscreen, clamshell

Five different form factors, but the same technology (basically) inside makes for a wide range of interesting phones. More details as we get them.