There's a big watch convention going on in Switzerland right now, and one of the players in the minimalist but high quality arena is Bell & Ross. The company's latest intro at the show is a limited edition of its Instrument Series of automatic watches. The BR01 blue adds a cobalt blue color to its luminous numerals and hands, standing out in stark contrast to its ominous carbon finish steel case.

Watch haters, move along and continue using your cellphone to tell you the time of day. For the select few who appreciate fine Swiss craftsmanship and stark, simple design, this hunk of steel and ingenuity might be worth its steep price, which is at least $3600.

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Bell & Ross: The Blue Period [Wrist Watch Review, via CrunchGear]