Gizmodo Japan got a ears-on with the Sony Rolly, the rolling white egg that plays music and lights up so you can easily locate it in the dark and kick it out of sight. Our brothers-in-arms think it's cool enough and that it will reach many people. We think is cool but a bit of a gimmick. Watch the video and tell us your opinion in the poll after the jump.

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[Gizmodo Japan]