New Apple Ads: Thumbs, Ears, Physics, and Photo Shoots

Apple's newest ads are all about touting the iPhone 5 concomitantly larger and smaller size, as well as its ear-shaped earbuds.


So, okay, the iPhone is larger, with a larger screen, and Apple wants us to embrace said girth. But the hand in this ad is clearly some guys big ole hand and mine will never, ever, not ever be that size.

And not everyone's ear is shaped like that ear!!! Jussst kidding. This seems like a great design move.

Pretttttty sure this is not so much a matter of defying physics as it is of thinner and longer parts.

Legitimately cool. [9to5Mac]


Uh, with the example they give in the first video, I'm pretty sure that thumb cannot go all the way up and slide down the notifications bar... just sayin'!