Is Apple So Far Ahead Because They Use Tech From the Future?

Illustration for article titled Is Apple So Far Ahead Because They Use Tech From the Future?

An anonymous Quora post posited a solid theory as to why the iPhone and the iPad seem to so handily beat out the competition every year. It's because Apple can get their guts literally years before anyone can even respond.


Here's what he or she had to say:

What Apple does is use its cash hoard to pay for the construction cost (or a significant fraction of it) of the factory in exchange for exclusive rights to the output production of the factory for a set period of time (maybe 6 - 36 months), and then for a discounted rate afterwards. This yields two advantages:

1. Apple has access to new component technology months or years before its rivals. This allows it to release groundbreaking products that are actually impossible to duplicate...

2. Eventually its competitors catch up in component production technology, but by then Apple has their arrangement in place whereby it can source those parts at a lower cost due to the discounted rate they have negotiated with the (now) most-experienced and skilled provider of those parts - who has probably also brought his production costs down too...

That's a pretty cogent argument, especially when you consider what's been going on in recent years. What Apple does is strategically shop for potentially winning technologies that they can invest capital in. They then build a relationship with the provider while everyone else is forced to wait. COO Tim Cook even addressed the strategy earlier this year.

It's worked time and time again. The user notes that, back in 2007, competitors struggled to get a capacitive touchscreen that could be mentioned in the same breath as the iPhone's. That's because Apple simply had access to new components earlier than anyone else in the business. The same holds true for the iPhone 4, whose retina display remains the best in mobile after a full year. That's even after acknowledging that the 10-inch Galaxy Tab promises a veritable retina display in its own right.

And even though companies like Dell have managed to catch up a bit in design and economy to the unibody Macbook Pro, manufacturers are to this day having trouble figuring out how to make a decent tablet that's not more than the $500 Apple set last year with the iPad. That probably has as much to do with the Apple store as it does with their component strategy, making it that much harder for other companies to keep pace.


Again, this is just an anonymous poster on the internet, and they may know about as much about Apple's supply chain as your average tadpole might. But it smells like the truth—and makes it no surprise that Samsung's tried everything to have an early look at iPad 3 and iPhone 5. [Quora via Business Insider, Photo Credit: AP Photo/Jeff Chiu]



I don't quite get why people continue to believe Apple's technology is so far ahead of anyone else's; it's not.

There is one thing Apple does amazingly well: implementation.

Apple is both a hardware and a software company which is pretty much unique in the electronics industry. Everyone else is either a software company, Google and Microsoft; or a hardware company, Sony or HTC. And because they lack one aspect or the other they're usually not very good at it or they're reliant on another company.

With Apple, not only do they have both skill sets but the teams clearly work very closely together. This ensures that they can exploit the technology and software to the highest degree possible. The other guys have great ideas, but they might not be able to capitalize on it to the fullest possible extent, at least not in every case. And because of that integration of not only technology, but development teams they also have the flexibility to explore, experiment with and implement new ideas. It's the integration that enables them to effectively take something from a conceptual stage and a consumer product.

The other thing Apple is good at is marketing. They're very adept at convincing the consumer into they're more innovative than they actually are. And a lot of people seem to equate pretty product design with innovation.

This doesn't mean Apple's products aren't great. But the true innovators, if you look at tablets, for example, were the guys who were offering them 8 years ago or so. Apple simply made them good; not trivial, but there's a distinction.