Orange You Glad Advertising's Going Eco-Friendly?

Illustration for article titled Orange You Glad Advertisings Going Eco-Friendly?

For Tropicana juice's latest ad campaign, they went back to basics and filled billboards with hundreds of oranges, the acid of which generated enough electricity to light up the billboard.

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Advertising agency DDB may've wasted dozens of perfectly-good oranges, but in using the copper and zinc spikes to harness the acidic electrochemicals inside the oranges, they got their message across tastefully, environmentally-friendly, and creatively. [DDB via Coolest Gadgets via Inhabitat]


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DISCUSSION

My count gives two sides with 24 oranges across x 41 oranges high with probably around 3x41 for each edge for a total of about 1,968 + 246 = 2,214 oranges .

Whether or not using over 2,200 oranges in place of a few hundred watts of electricity is actually environmentally friendly or not I will leave to someone with more knowledge than I. It is certainly clever and a good attention draw.