I've been thinking of getting an electric kettle for some time, and I think I've found the most simple, beautiful one I could ever hope for. The small container's power cord is stored inside the base, explaining that one seam you see running around the base of the unit. I'll have to pick this up in Japan or ask Doug to send one back on his next trip. [+- via Core77]
@iaintgoingthere: Japanese electrical products work fine in North America.
Anyway I'd recommend the Rival Hot Pot Express over this thing. It's not hideous, boils water faster than a microwave, and you can even throw food in it (ramen, mac/cheese, whatever). Oh yeah, and it's at least $85 cheaper than this thing.