Atomic Floyd is new to the personal audio headphones game, and their first bit of kit is actually pretty decent looking. The AirJax headphones are in-ear, but have earloops made of something they're calling Titanium2 (even better than version1?). They're also made of "acoustic steel" which is apparently specially heat-treated for maxiumum audio quality, and you can rotate the in-ear part relative to the metal frame for a custom fit. The AirJax gets a UK launch first in December for $180, putting them at the luxury end of things. [LuxuryLaunches]
Sounds like they're taking crazy marketing liberties in saying that the earloops are made of nickel-titanium alloy, better known as the memory wire used in Flexon glasses frames. At least the "Liquid Titanium" used in Sandisk's titanium products had a novel manufacturing process to earn its name.