Survey Reveals Consumers Don't Want To Pay More Than $99 For An eReader

Illustration for article titled Survey Reveals Consumers Don't Want To Pay More Than $99 For An eReader

According to a survey of 4,706 consumers conducted by Forrester Research, the vast majority of consumers are only willing to pay $50-$99 for an eReader. Obviously, this doesn't jibe with retailer price points currently set at $199 and up.

Make that 4.707 consumers. I have no intention of even considering an eReader until prices drop under $100. I still enjoy reading actual, paper books and I can buy them for next to nothing at a used bookstore or get them free at the library. Plus having a collection of them throughout my home looks good (and it makes me feel smart). eReaders don't have the same appeal as MP3 players—so they sure as hell shouldn't cost me more to buy. But what about you? How low do eReader prices need to be before you would consider buying one? [Forrester]

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I think people would be more willing if they had more sub $100 choices, and a diversity in those choices. As it stands the least expensive one now is $249, and at that it's gotten terrible reviews, and it is purely a B&W reader, no color. The ideal would be something that is sub $100 for something baseline: akin to the Kindle and Sony eReader. Then you can go up in price (like iPods), and get the touchscreen B&W, then the button laden Color version for around $199, and the color touchscreen for the $249 price point.

You could corner the market with those prices, as well as offering the versatility of format. Not only would you get people who are simply reading texts, but also the people reading magazines and most importantly COMIC BOOKS involved.

What some people don't understand (and what some Comic geeks like me pray for), if the digitalization of something like comic books displayed by something easily accessible. Sure, now we can get outr .cbr files and .cbz's and load them up on a laptop only to have the pesky keyboard and computer body get in the way, be obtrusively heavy, and not be very ideal in the dark/bright light. Not to mention the fact of the inevitable heat factor generated by the CPU.

With a specialized reader for color media like that, in the rich geek world it would sell like hotcakes, not to mention if they were easy to obtain legally, that'd be mean we can read comics similarly as to how they were intended, and not make the uber collector's create that slight spine roll in their copy of "Star Brand" #1.

I know color eInk is cost prohibitive at this juncture, but if the color version had a driving force behind it it might be coming to market sooner than we think.