Emailing Steve Jobs Helps Resolve Stolen iPhone Debacle

Illustration for article titled Emailing Steve Jobs Helps Resolve Stolen iPhone Debacle

Clearly, if you are an Apple customer that has been wronged, emailing is the way to go. Alisa did this after Apple refused to return her stolen iPhone, and things are starting to look up.

It turned out to be a happy story, e-mailing Steve Jobs actually helped. I e-mailed him the same day I emailed consumerist, which was the 30th of December, on the 2nd of January I got a phone call from the executive office of Apple. I was then told that they do have a procedure for these types of situations, and that I need to provide them with a police report number. Once they have a police report number there is someone at Apple that deals only with law enforcement and will be in touch with them. At this point all this has happened and there is an investigation under way.

I'm glad that I was wrong, Apple does have a policy regarding these types of situations and they do care. It's just frustrating that I have to reach out the the CEO of this huge multi-billion dollar company to fix what seemed like a no-brainer to me (even though its not a huge deal to email him). It would have definitely reduced a lot of stress if the apple rep I spoke to would have told either me or the NYPD that she needed a police report number and it wasn't enough to just hear from the police. I still think that it wouldn't be too difficult for Apple to flag serial numbers that have been reported stolen or lost (via whatever means they designate at legitimate proof) and then proceed to investigate if the serial number crosses their path at some point.


It seems to me that if Apple had such an iron-clad policy on this, it wouldn't have been necessary to email the high level support team in the first place. My guess is that filing a police report, emailing Jobs and, most importantly, generating a firestorm of negative press is the real winning combination for customer satisfaction. [Thanks Alisa!]

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"I have to reach out the the CEO of this huge multi-billion dollar company"...

Dont flatter yourself that CEO probably knows nothing about this email...