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Lexicon Charges $3500 For a Repackaged $500 Oppo Blu-ray Player

Illustration for article titled Lexicon Charges $3500 For a Repackaged $500 Oppo Blu-ray Player

This is a very, very bad thing Lexicon did. And thanks to the super sleuths at Audioholics, they got very, very caught.

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The Lexicon BD-30 is a $3500 (!!!), THX-Certified Blu-ray player. Unfortunately, aside from some slight re-branding, it's also a $500 Oppo BDP-83, chassis and all. From the review:

"When we received the player the first thing we did was open it up to get a look at the inside. Imagine my surprise when I found that not only did the Lexicon share the same boards and transport as the Oppo - it was in fact AN OPPO BDP-83 PLAYER, CHASSIS AND ALL, SHOVED INSIDE AN ALUMINUM LEXICON WRAPPER. As far as we could determine, Lexicon didn't change a single thing in terms of the hardware. Heck, they didn't even lift the boards out of the chassis, opting instead to cut out the bottom of their own chassis to accommodate the venting locations, and putting a darker blue filter over the Oppo's VFD display to give it a slightly deeper hue."

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The entire thing is so galling that it's actually kind of hilarious... unless you're someone who just found out you paid a 700% premium on a Blu-ray player. Then again, why on earth were you shelling out that kind of money in the first place? [Audioholics via Consumerist]

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DISCUSSION

Price is all about perception. When marketers want to determine price point they do a survey, "How much would you pay for this shiny high status thing, from a prestigious company?". If the rubes think it's worth $3500 that's what they charge.

Very few companies price on what the market considers a fair markup.

These lying corporate bastards are still committing what amounts to criminal fraud here though.