The iPad Will Be Your Next TV

Illustration for article titled The iPad Will Be Your Next TV

For all we've written and read about the iPad, there's one thing we don't know for sure: How people will use it. Apple and co. seem to think it's going to be your new TV—here's why they're right.


The Old Way: iTunes

Apple's been implicitly pitching every device with a screen as a TV replacement since the iPod video came out, and they weren't even ahead of the curve—young people have been comfortable plowing through TV seasons, feature films and practically any other video content on computer screens for most of the last decade. It was this comfort with watching TV on something that's not a TV that Apple exploited with iTunes TV downloads, which have, since launch, gone from a "who pays for online video?" marginal service to a thing that people—even tech-savvy ones—actually use.


I'd say that the iPad is second to Apple TV as Cupertino's flagship video watching device, but I'm not even sure that's true: In a lot of ways, the iPad is the next Apple TV. Purchasing and watching iTunes TV shows on your laptop isn't exactly complicated, but the tap-tap-watch ease with which the iPad sells you a show then disappears into it will be intoxicating for a lot of people.

The New Way: The Web and Apps

Illustration for article titled The iPad Will Be Your Next TV

When the iPad ships, you'll be able to download an ABC app, and stream the same content they offer on their website—including full episodes of Lost, for example—for free on your iPad. Soon, CBS will have revamped their website to stream video straight to the Flash-less iPad, using the device's support for the HTML5 video tag. And that's just the tip of the iceberg.

If you have a Netflix account, you'll be able to download a free Netflix app, and stream thousands of films and TV shows. A Hulu app is on the way. Network streaming apps like Air Video will let you watch your torrented/camcordered/archived collection, stream straight from your computer. Video sites like Funny or Die have already started shifting to iPad-compatible streaming formats.


Why It'll Work

There's a rightful stigma about watching TV on a computer, because, well, it's a computer. It's a multi-tasking machine that you use every day-and in some cases, all day—to work, browse, communicate and create things. Video plays fine on a computer, and doesn't play any better on an iPad. But to a user, a computer is a computer, a TV is a TV: one sits on your desk, or gets warm on your lap, and asks things of you; the other sits passively showing you what you want to see, and nothing else.


The iPad falls somewhere in the middle. When you watch a video on the iPad, the device cases to exist. There's no keyboard, no touchpad, no wrist rest, leaving just a floating block of video—sort of like your TV. It's a consumption device.

And then there are the ways people will use it. It feels strange to take your laptop to the toilet, but people don't think twice about taking on their smartphone to the throne. The iPad falls closer to the smartphone in the situation. Watching in bed, in the back of a car, on a bus—these are all thing that laptops and iPhones already allow, but that the iPad, with its slim profile, 10-hour video-playing battery life, stubborn monofocus, and larger (as compared the the iPhone) screen, could make truly appealing.


Early reviewers have been prone to call the iPad an evolution of the laptop. It's not. It's a featureless window to content. It's a dumb conduit. In other words, it's your next TV.

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I appreciate the alternate view, John. And as always, sure, there will be some for whom this is right. But for me? No. And I'm betting that the group for whom this will work is a bit smaller than you might think.

At my home, I have a projector set up with a 100" screen. It's not just a passive event, it's social. Watching on a 10" screen? Barely comfortable.

For portable viewing, sure, it's great. Or at least, better than an iPod. But one of the benefits of having a TV, when you already have a laptop or an iPod (for those who can stand to watch video on those things) is that a.) it's big, and 2.) it's fixed. You don't have to set it up but once. If I can use the iPad as a portable video source, then I can't use it as a fixed TV. I'd need to set up a stand for it. Or else hold my TV in my hands. Which suddenly feels less relaxing. Not to mention, I don't know about you, but I sometimes fiddle with my phone or something while I'm watching TV. If I'm holding an iPad, I can't do that.

The software is a great step forward, I'll admit. But if I put it to my normal friends, which would you rather have? The iPad as your new TV...or a Boxee box that you can hook up to your big screen HDTV? Well, it becomes a tough sell then.

And depending on the Boxee Box's final price, they may even still have enough left over to buy an iPod Touch.