After an initial outcry on blogs and local newspapers, the outrage fades as you continue to revamp your product lines every few months. Occasionally, random wackjobs bring up the subject with a, “you guys do remember that this was the company that poisoned us, right?”

Eventually, all complaints are drowned out by the release of the iTV, a standard HDTV that ships with an Apple TV screwed onto the back. First generation units suffer from a problem where assembly workers don’t screw the screws in tight enough, and cause the liquid in the liquid crystals to drain out. Thousands of carpets are ruined. Nobody cares.

Turn to page 18.