Canon and Panasonic may have had the hottest new rugged cams at the camera tradeshow in Vegas, but only Olympus had the balls to brutalize their Stylus Tough 6000 for all to see.

As the video shows, Olympus was downright sadistic with their live stress testing, exhibiting supreme confidence in their product's ruggedness. Not just content with a drop test, they also placed 200 pounds of force on their Stylus Tough 8000, froze it in a block of ice and let attendees freely submerge working cameras in a water tank. Bravo! Here's three gold stars for your good work!

Canon and Panasonic, take notes. I'll expect more next time. Much more.