The dual simplicity and success of the HDMI cord is, in itself, proof that electronic Darwinism is alive an well. But once in a while, even one cord can be difficult to plug in.
Sony's making HDMI even simpler with their clever, swiveling HDMI cords. These otherwise typical wires (gold plating, triple electronic shielding) have tips that rotate/lock to both 45 and 90-degree angles. And if you've ever plugged HDMI into a side-mounted port of your flat panel, you'll quickly appreciate the flexibility.
As for the issue of the price..a 3-footer will cost you $50 while a 6-footer runs $60. I'd say that puts these cords at about 10 times the amount I'm willing to fork over for an HDMI cable. [Krunker]