The Ruby Rocking Chair is somehow slightly different than every other rocking chair we've seen ever, but we can't quite put our finger on it...

Hmmm, it's definitely not the two anatomically-shaped butt supports that are filled with water. And it's not the six-pack abs back support, which is pretty much the industry standard. Ohhhh, it's red! That's it!

Phew, glad we figured that out because it was driving us nuts.

[Pouyan Mokhtarani via DVICE]