Score one for transparency, at least if Verizon really commits to this initiative. User reviews are now live on VerizonWireless.com, letting customers (and only customers) review their phones for the benefit of anyone else who might be interested in, say, a Samsung SCH-u550 with and integrated faux-analog watch face. There are no reviews yet, and each one must be approved by Verizon-employed humans, so this could just as easily turn into a marketing tool. [PhoneArena]

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