Archive continued below:

11:34 AM ON JUN 8 2009
Jason Chen:
Zipcar is the leading car borrowing service.

11:34 AM ON JUN 8 2009
Jason Chen:
25% of Zipcar members say "his life is on his iPhone."

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11:34 AM ON JUN 8 2009
B. Lam:
Hahahaha, Scott "Mr Science" Forstall! Wedgies will happen at Apple HQ later this week:

11:35 AM ON JUN 8 2009
B. Lam:

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11:35 AM ON JUN 8 2009
Mark Wilson:
A guy wants to rent a car. What do you know? Their new app shows a map of available zipcar locations mapped in green pins. Tapping on a pin brings up the name of the location along with a list of available cars.

11:35AM ON JUN 8 2009
B. Lam:

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11:36 AM ON JUN 8 2009
Mark Wilson:
The interface includes facts about the car you want to rent, like how many people it will fit, etc.

11:36 AM ON JUN 8 2009
B. Lam:

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11:36 AM ON JUN 8 2009
Mark Wilson:
Reserving works by simply setting the time you need it. Tapping a horn icon actually activates the car's horn.

11:36 AM ON JUN 8 2009
B. Lam:

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11:36 AM ON JUN 8 2009
Mark Wilson:
Tapping the unlock button actually unlocks the car. It's pretty cool.

11:37 AM ON JUN 8 2009
Mark Wilson:
That's it for zipcar. Now for the final demo, Line 6 and Planet Waves. Line 6 makes guitar amps, Planet Waves makes the iPhone app ChordMaster.

11:37 AM ON JUN 8 2009
B. Lam:

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11:37 AM ON JUN 8 2009
Jason Chen:
People are getting antsy. iPhone apps are great, but they're all here for the iPhone hardware. Is it? Isn't it? Nobody knows! Tell us Forstall, tell us.

11:38 AM ON JUN 8 2009
B. Lam:

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11:38 AM ON JUN 8 2009
Jason Chen:
Josh Holloway from Lost apparently is on stage with a guitar. Tell us spoilers!

11:38 AM ON JUN 8 2009
Mark Wilson:
Their app connects and iPhone to an amp to a guitar and adds a load of amp effects.

11:39 AM ON JUN 8 2009
B. Lam:
Looks like Sawyer from LOST:

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11:39 AM ON JUN 8 2009
Mark Wilson:
By selecting different amps from the list, the guitar sounds different in the live demo – oops, technical difficulties. Two in one day!

11:39 AM ON JUN 8 2009
Jason Chen:
The Island is screwing up their demonstration.

11:40 AM ON JUN 8 2009
B. Lam:

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11:40 AM ON JUN 8 2009
Jason Chen:
Ouch, a communication problem between the phone and the cable. I'm sure Scott Forstall wants them to hurry up and get off the stage so the next guys can come on.

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11:40 AM ON JUN 8 2009
Jason Chen:
Nope, not working.

11:41 AM ON JUN 8 2009
B. Lam:
Hey, if you want to get up for a bathroom break, now's a good time. Getting snoozy. Just run back in 2.

11:41 AM ON JUN 8 2009
Mark Wilson:
You can also change the tuning of the guitar strings without tuning them in the physical world. You just change them in the app.

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11:41 AM ON JUN 8 2009
Jason Chen:
Who thinks Steve Jobs is going to show up in a few minutes?

11:41 AM ON JUN 8 2009
Mark Wilson:
And the companies leave stage, defeated.

11:42 AM ON JUN 8 2009
Jason Chen:
That rounds up iPhone OS 3.0.

11:42 AM ON JUN 8 2009
Mark Wilson:
iPhone OS 3.0 will be free for all iPhone customers. $9.95 for iPod touch.

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11:42 AM ON JUN 8 2009
Mark Wilson:
Available worldwide June 17th.

11:42 AM ON JUN 8 2009
B. Lam:

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11:43 AM ON JUN 8 2009
B. Lam:

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11:43 AM ON JUN 8 2009
Mark Wilson:
Paid developers in the iPhone developer program will get the GM Seed today.

11:43 AM ON JUN 8 2009
B. Lam:

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11:43 AM ON JUN 8 2009
Jason Chen:
For Devs: Go to iTunes connect and assign a parental control for your app, and then download iPhone 3.0 and test your apps with it. Make sure your apps are compatible.

11:43 AM ON JUN 8 2009
Mark Wilson:
That's it for iPhone OS 3.0.

11:44 AM ON JUN 8 2009
Jason Chen:
Phil Schiller is on stage. "To call the iPhone 3G a hit would be an understatement." Does this mean a new iPhone?

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11:44 AM ON JUN 8 2009
B. Lam:

11:45 AM ON JUN 8 2009
Mark Wilson:
Here's a graph of mobile browser usage. 2/3 of all mobile browsing is done on an iPhone or iPod touch.

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11:45 AM ON JUN 8 2009
B. Lam:

11:45 AM ON JUN 8 2009
B. Lam:

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11:45 AM ON JUN 8 2009
Jason Chen:
Android has almost 5,000 apps, which is quite a lot.

11:45 AM ON JUN 8 2009
Mark Wilson:
Ha, and now a comparison of apps available on various mobile platforms.

11:46 AM ON JUN 8 2009
Jason Chen:
"I can't read [the Pre number], it's small." So much bitterness from Phil.

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11:46 AM ON JUN 8 2009
Mark Wilson:
Of course, Apple has two shiny JD Power trophies.

11:46 AM ON JUN 8 2009
Jason Chen:
"The iPhone 3G has been great."

11:46 AM ON JUN 8 2009
Mark Wilson:
iPhone 3GS!

11:46 AM ON JUN 8 2009
Jason Chen:
The S stands for SPEED. Because "this is the most powerful, fastest iPhone ever made."

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11:46 AM ON JUN 8 2009
B. Lam:

11:46 AM ON JUN 8 2009
Mark Wilson:
It has "the same great design of the iPhone 3G"

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11:47 AM ON JUN 8 2009
Jason Chen:
The phone's back is still glossy, apparently.

11:47 AM ON JUN 8 2009
Mark Wilson:
Launching messaging is 2.1x faster, loading SimCity is 2.4x faster, viewing Excel 3.6x faster, loading NY Times 2.9x faster.

11:48 AM ON JUN 8 2009
B. Lam:

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11:48 AM ON JUN 8 2009
Mark Wilson:
We see that same SunSpider JavaScript graph from earlier. iPhone 2.0 126 seconds. 3G 43 seconds. 3GS 15 seconds.

11:48 AM ON JUN 8 2009
B. Lam:

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11:48 AM ON JUN 8 2009
Jason Chen:
The 3GS now supports OpenGL|ES. It also supports 7.2 Mbps HSDPA.

11:48 AM ON JUN 8 2009
Mark Wilson:
New features include a new camera.

11:48 AM ON JUN 8 2009
B. Lam:

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11:49 AM ON JUN 8 2009
B. Lam:

11:49 AM ON JUN 8 2009
Mark Wilson:
The new 3GS includes a 3MP autofocus camera.

11:49 AM ON JUN 8 2009
B. Lam:

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11:49 AM ON JUN 8 2009
Mark Wilson:
This photo "was taken on an iPhone 3GS."

11:49 AM ON JUN 8 2009
B. Lam:

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11:49 AM ON JUN 8 2009
Jason Chen:
How many photos did they have to throw out to get that photo?

11:50 AM ON JUN 8 2009
Mark Wilson:
Autofocus, Autoexposure. Tap to Focus, too, allowing you to focus and change white balance on the fly.

11:50 AM ON JUN 8 2009
B. Lam:
tap to focus exposes that area properly:

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11:50 AM ON JUN 8 2009
Jason Chen:
Low light sensitivity is also improved.

11:50 AM ON JUN 8 2009
B. Lam:

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11:50 AM ON JUN 8 2009
B. Lam:

11:50 AM ON JUN 8 2009
Mark Wilson:
Autofocus brings in Auto Macro as well, as close as 10cm away.

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11:50 AM ON JUN 8 2009
Mark Wilson:
An API allows developers to use all of these features in their apps.

11:50 AM ON JUN 8 2009
B. Lam:
Low light and macro modes:

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11:51 AM ON JUN 8 2009
Mark Wilson:
It also captures video.

11:51 AM ON JUN 8 2009
Mark Wilson:
You go into the camera app, a new switch says "still" or "movie." You flip the switch, done.

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11:51 AM ON JUN 8 2009
B. Lam:

11:51 AM ON JUN 8 2009
Jason Chen:
30FPS VGA with auto focus, auto white balance and auto exposure.

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11:51 AM ON JUN 8 2009
B. Lam:

11:52 AM ON JUN 8 2009
B. Lam:

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11:52 AM ON JUN 8 2009
B. Lam:

11:52 AM ON JUN 8 2009
Mark Wilson:
The videos are stored right alongside your photos in the Picture app.

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11:52 AM ON JUN 8 2009
Mark Wilson:
You can also trim video with "the tap of a finger."

11:53 AM ON JUN 8 2009
Mark Wilson:
And, of course, you can share the video in an email or MMS. YouTube or MobileMe.

11:52 AM ON JUN 8 2009
Jason Chen:
"If my carrier supports it, I can send it with MMS as well." Nice one, AT&T. Nice one.

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11:53 AM ON JUN 8 2009
B. Lam:

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11:53 AM ON JUN 8 2009
Mark Wilson:
Schiller predicts the iPhone 3GS to be the most popular mobile video device.

11:53 AM ON JUN 8 2009
Mark Wilson:
Now, Voice Control.

11:53 AM ON JUN 8 2009
B. Lam:

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11:53 AM ON JUN 8 2009
Jason Chen:
"Wouldn't it be great to dial friends and family just from the sound of your voice?" Yeah, you mean like in phones that have been out for years?

11:53 AM ON JUN 8 2009
B. Lam:

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11:54 AM ON JUN 8 2009
Mark Wilson:
Hold down the Home button. A waveform appears on the screen. You can say "call Scott Forstall" (or anyone else).

11:54 AM ON JUN 8 2009
B. Lam:

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11:54 AM ON JUN 8 2009
Jason Chen:
The different commands you can make scroll across the screen.

11:54 AM ON JUN 8 2009
Mark Wilson:
You can also control iPod playback by talking. "Play songs by the Killers." Playlists work like that, too.

11:54 AM ON JUN 8 2009
Mark Wilson:
You can ask your iPhone "what's playing now" and get a response.

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11:55 AM ON JUN 8 2009
B. Lam:

11:55 AM ON JUN 8 2009
Mark Wilson:
"Play more songs like this" is yet another Voice Control option.

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11:55 AM ON JUN 8 2009
Jason Chen:
There's also a built-in digital compass. One guy goes crazy. "A cool compass fan out there," says Phil.

11:55 AM ON JUN 8 2009
Mark Wilson:
It shows your orientation, longitude and latitude, and can link right to Google maps – which will orient to the way you are facing.

11:55 AM ON JUN 8 2009
B. Lam:

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11:56 AM ON JUN 8 2009
Mark Wilson:
New Accessibility settings include a VoiceOver, which will read what you touch on the screen.

11:56 AM ON JUN 8 2009
B. Lam:

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11:56 AM ON JUN 8 2009
Jason Chen:
Built-in support for Nike+ as well.

11:56 AM ON JUN 8 2009
Mark Wilson:
Zooming, inverting audio, panning audio, it all comes included.

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11:57 AM ON JUN 8 2009
B. Lam:

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11:57 AM ON JUN 8 2009
Mark Wilson:
Hardware Encryption. It offers an instantaneous data wipe. And this encryption is included in iTunes, too.

11:57 AM ON JUN 8 2009
B. Lam:

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11:58 AM ON JUN 8 2009
B. Lam:

11:58 AM ON JUN 8 2009
Jason Chen:
They've improved battery life too. The 3G got 6 on Wi-Fi, 7 on Video, 24 on Audio, 10 on 2G talk and 5 on 3G talk. 3gS gests 9 on Wi-Fi, 10 on video, 30 on audio, 12 on 2g talk and 5 on 3g talk.

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11:58 AM ON JUN 8 2009
B. Lam:

11:58 AM ON JUN 8 2009
B. Lam:

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11:59 AM ON JUN 8 2009
Jason Chen:
Is there going to be a front camera or not?

11:59 AM ON JUN 8 2009
Mark Wilson:
iPhone 3GS: $199

11:59 AM ON JUN 8 2009
B. Lam:

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11:59 AM ON JUN 8 2009
Mark Wilson:
$199 is 16GB version, $299 is 32GB version.

12:00 PM ON JUN 8 2009
B. Lam:

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12:00 PM ON JUN 8 2009
Jason Chen:
These are AT&T prices for the US, of course.

12:00 PM ON JUN 8 2009
Mark Wilson:
White and black.

12:00 PM ON JUN 8 2009
Jason Chen:
No front camera?!?!?!?

12:00 PM ON JUN 8 2009
B. Lam:

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12:00 PM ON JUN 8 2009
Mark Wilson:
"But we want to reach even more customers."

12:00 PM ON JUN 8 2009
Mark Wilson:
The iPhone 3G stays on the market for $99.

12:00 PM ON JUN 8 2009
B. Lam:

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12:00 PM ON JUN 8 2009
Mark Wilson:
$99 gets you 8GB of storage.

12:00 PM ON JUN 8 2009
B. Lam:

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12:01 PM ON JUN 8 2009
Jason Chen:
Are all these minor upgrades going to make you upgrade from the iPhone 3G? I don't know.

12:01 PM ON JUN 8 2009
Mark Wilson:
iPhone 3G is $99 TODAY.

12:01 PM ON JUN 8 2009
B. Lam:

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12:01 PM ON JUN 8 2009
Mark Wilson:
The iPhone 3GS is available June 19th.

12:01 PM ON JUN 8 2009
B. Lam:

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12:02 PM ON JUN 8 2009
Mark Wilson:
Over 80 countries will get the new iPhone 3GS.

12:02 PM ON JUN 8 2009
Jason Chen:
"Cheer for your favorite country," says Phil as people are shouting.

12:02 PM ON JUN 8 2009
B. Lam:

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12:02 PM ON JUN 8 2009
Mark Wilson:
And so they created a new ad! Here it is.

12:02 PM ON JUN 8 2009
Jason Chen:
The ad shows a spy peeking down at the iPhone 3GS, saying "it looks the same." Yeah, because it pretty much is the same.

12:02 PM ON JUN 8 2009
Mark Wilson:
Once again, the look is super techie, with a camera tracking the iPhone 3GS. Then someone picks it up! The crowd goes wild.

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12:03 PM ON JUN 8 2009
B. Lam:

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12:03 PM ON JUN 8 2009
B. Lam:

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12:03 PM ON JUN 8 2009
Mark Wilson:
Schiller is reminding us of everything Apple showed us today, Snow Leopard, iPhone 3GS, an awkward science experiment. What a lineup.

12:04 PM ON JUN 8 2009
B. Lam:

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12:04 PM ON JUN 8 2009
B. Lam:

12:04PM ON JUN 8 2009
Mark Wilson:
He's thanking like everyone who's ever been associated with the iPhone or Apple in any way. The lights come up.

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12:04 PM ON JUN 8 2009
Jason Chen:
Doesn't look like a one more thing this time?

12:05 PM ON JUN 8 2009
Mark Wilson:
"Thank-you, enjoy the rest of your week at WWDC." No One More Thing. That's it.

12:06 PM ON JUN 8 2009
B. Lam:
Hey, if you're in town, come meet us at Hotel Utah (It's a bar) at 5:30 today. We'll be there with people from Ars, Engadget, Boingboing and Wired (And special handsome guest Chris Hardwick.)

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12:06 PM ON JUN 8 2009
Jason Chen:
Nope, no one more thing. Check the Gizmodo front page for further coverage and features of all the new announcement. Thanks for reading!