It just looks like a toy. This real, fully-functional dSLR is a limited edition Pentax K-x in the color scheme of Japan's Kore Ja Nai robot (the little guy in the shot).
Only 100 Robotic Colors K-xes will be released in Japan this November when they'll be sold exclusively through Pentax's online store at $880 a pop. Rarely do I consider a dSLR without mulling over lens compatibility and high ISO noise, but apparently I've always wanted a preschooler-friendly dSLR modeled after an obscure Japanese robot toy. [Pentax via CrunchGear]