You can put a guy in a trench coat. You can hand him a boombox blasting Peter Gabriel. You can make even break his heart. But you cannot make him Lloyd Dobler, aka the body overtaken by symbiont John Cusack.

I should celebrate this image, an army of Lloyd Doblers assembling in the name of hope, love and universal rejection of general societal pressure. But I can't help but wonder what Dobler himself would say to hawking copies of Twentieth Century Fox Home Entertainment's release of Say Anything... 20th Anniversary Edition in this viral promotion that occurred in NY earlier this week.


"I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that."

I guess that, sooner or later, we all sell out a bit. It's OK, Lloyd Dobler impersonators. It's OK. We still really like that song.