You might chuckle at this fellow for pretending to be taking a picture with his virtual girlfriend, but he's happy. He's on vacation with his love and they're in a place which caters to their sort of peculiar relationship.

The town of Atami, Japan is full of landmarks with barcodes which if viewed using a cellphone's camera will reveal young men's virtual lovers. There's even a hotel with barcodes in its rooms which will show the girls in "flattering summer kimonos."

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The entire idea behind these arrangements appears to be to enhance virtual relationships—ones created in simulation game called Love Plus—and to offer the players a new challenge: A romantic trip with their girls. [AFP]