Developers! If you haven't heard of the Intel AppUp Center, Intel's app store for mobile devices, yet, you're in for a treat. This week saw Intel AppUp launch out of beta and into gold status, announce partnerships with retailers, and hold their first-ever AppUp developer conference, Elements 2010. Read on for more details, and enroll today to get your apps on AppUp!

What's new?

The developer challenge: A new phase of the Intel AppUp developer challenge was announced which rewards the creation of extraordinary new experiences for netbooks, features new app challenge categories, and offers even bigger and better prizes! Learn more about the developer challenge here.

A new name: The developer program used to be called the Intel Atom Developer Program. We're now the Intel AppUp Developer Program.

Partner and retail news: Intel announced partnerships with three major retailers to help get AppUp wider distribution: Best Buy in the US, Dixons Retail in the UK, and Croma Electonics in India.

The SDK is out of beta: A new version of the Intel AppUp developer program SDK is now available for download. This new SDK is an enhanced version of the beta version, along with a new GUI interface for the software debugger tool. Download the new SDK here.

Introducing Intel AppUp Elements 2010: The Developer Conference for AppUp

Elements, which ran September 15 & 16, was a blast. Hundreds of AppUp developers from all over the world met face-to-face to discuss mobile and AppUp development. Sessions were lead by industry experts such as game designer Chris Avellone of Obsidian Entertainment and Eric Wittman, Adobe's director of Flash services. But it wasn't all work—the first day ended with a cruise on a ferry across the San Francisco Bay to the Craneway Pavilion in Richmond, CA, for an after-party featuring a keynote, fun and games (vintage arcade classics right alongside titles available on AppUp) and a performance by Wil Wheaton.

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Have you registered yet?

Intel is waiving the registration fee of $99 but only for a limited time. Enroll in the Intel AppUp Developer Program and submit your apps today!

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Chris Avellone of Obsidian Entertainment leading a game industry Q&A.

A session discussing mobile game development.

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A scene from the afterparty, complete with bumper cars!

Have you registered yet? Intel is waiving the registration fee of $99 but only for a limited time. Enroll in the Intel AppUp Developer Program and submit your apps today!