What is it about witnessing expensive electronics be destroyed that's so inherently fascinating? We may never know! What we do know, is that this iPad destruction video is a bit more elegant than the rest—though no less fun.

The hole-punching you witness here is a promotion for Say Hi To Space—a mysterious website that's only a cosmic countdown timer at the moment. But the site's equally mysterious spokesman seems only goes through with the iPad mutilation (pretty as it might be!) to protest the lack of a camera. Which he wants to use to say hi to space? Really, the backstory here probably matters little—just enjoy the union of powerful tools and a delicate device. [GigaOm]

Update: To quell the doubters, Say Hi To Space (still no idea what their site is supposed to be, but okay!) has provided us with "making of" photos: