Spotify is awesome, but there are many of you who don't like the idea of your friends (and Facebook) having access to your darkest, most humiliating musical favorites. Spotify gets it. Now you can hide your shame from the world.
According to tweets from Swedish Super Spotify CEO Daniel Ek, the company's "Rolling out a new client as we speak where you can temporarily hide your guilty pleasures. It works like a browsers private mode." In other words, you can enjoy that giant Enya playlist without having to worry about your uptight, judgmental friends. The option is called "'private listening' and you can find it in the Spotify/File menu and toggle it on/off."
It doesn't look like Spotify's updated for me yet, but let us know if you see it. Or, just get over yourself and embrace how much you love Avril Lavigne, because she is indeed great. [Daniel Ek via Om]
Update: My Spotify client just refreshed with the update, as of a few minutes ago.