The "ultrabook" doesn't exactly have people going nuts at the moment. They're great, skinny, fast laptops—but they're not cultural smash. The solution? Create a batshit crazy Japanese acid binge TV commercial? Maybe? Add more acid.
A tiger in a tacky business suit, dancing astronauts, and a city on the moon are more things we'd associate with a Spike Jonze drug binge than an Intel promo—the silicon company isn't exactly unbuttoned—but we're not going to complain. We like this new Intel. This new Intel don't give a fuck. This new Intel doesn't need to show you specs, or benchmarks, or make any mention of Apple. This new Intel doesn't even need to show you an ultrabook to make you want an ultrabook. Why? Because watching this video just activated a swarm of Japanese sleeper agents that will make you buy an ultrabook or else.
BuzzFeed has the lyrics, and they are spot on:
Ultra Ultra Ultra Ultrabook
The new era is coming...
For capable people
For progressive people — Ultrabook
Ultra Ultra Ultra Ultrabook, INTEL
Do you think you can resist? No. Ultrabooks and spirals and moon men and tigers and swirling lights my face is melting I see shapes [BuzzFeed]