When you look at this weird shopping bag helmet reported by Digital Info you're probably thinking, "There's no way in hell I'm ever putting that thing on my head." If you're lucky, you'll never have to. But when the shit goes down, you'll be lucky to have one.
It makes sense that this shopping bag helmet comes from Japan. Like California and many other parts of the world, Japan is prone to violent and unpredictable earthquakes that every so often kill thousands of people. That's the kind of real danger that turns the Grappa bag from a weird concept into something people might buy. Grappa looks like the ordinary reusable sacks you carry to the grocery store once a week. But beneath the bag's bottom panel there's hard shell made of protective FPS foam. The company that makes the helmet says it tested the bag against 16 other store-bought protective helmets and found that Grappa measured up with ease.
What are the chances that you're going to be out and about with your shopping bag helmet when the big one hits? Zero, if you don't own one. Chances are you're already using a reusable tote of some kind—if you're not, you should be. It's incredibly smart of the company to build a handy safety function into a product we use every day. [Digital Info]