If you or your friends are sporting Nike FuelBands, you might be interested in this weird animated game that taps into your Fuel scores. Called NikeFuel Missions, the "game" essentially riffs off the existing challenges that are presented to Nike+ users on the desktop website.
Whether you use a FuelBand or any other Nike+ product to track your activity throughout the day, Missions will challenge you to earn more points to unlock levels. Nike athletes like Alex Morgan, Allyson Felix and Calvin Johnson will prod you along the way to help you on your quest.
Update: The Missions page is live.