Almost Half The U.S. Subscribes To Netflix, Amazon Prime or Hulu Plus

Illustration for article titled Almost Half The U.S. Subscribes To Netflix, Amazon Prime or Hulu Plus

It's a good time to be a cord-cutter in the U.S. A new study says that 47% of all American households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these. And almost half the country has at least one internet-connected TV set.

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The survey about emerging video services, published by the Leichtman Research Group, also has other statistics that should worry cable providers. For instance, the number of Netflix subscribers who also pay for cable TV has been steadily falling. It was 80% in 2014, compared to 85% in 2012 and 88% in 2010.

Here 's what else the survey found:

  • 48% of all non-subscribers to a pay-TV service get Netflix — compared to 29% in 2012, and 16% in 2010.
  • 15% of Netflix subscribers agree that their Netflix subscription is shared with others outside their household.
  • 47% of households get Netflix, Amazon Prime, and/or Hulu Plus
  • On a daily basis, 31% of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders), and 58% weekly — up from 18% daily, and 46% weekly two years ago.
  • Including connected TV sets, 34% watch any over-the-top video daily, and 61% weekly.
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Very, very interesting. [Leichtman Research Group via GigaOM]

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DISCUSSION

Optimus-Mike
Optimus_Mike

I think this is important. Just like I think the Super Bowl setting a streaming record is significant.

Everyone knows that cable/dish is an overpriced service to get you a lot of channels you don't want and a couple you do. The sports fans in the audience also know that the low promo prices you often see advertised don't always include all the sports channels. Me, I'm a hockey guy, and only a hockey guy. I don't care about football/soccer/basketball/golf/NASCAR/F1/horse racing/college anything, just hockey. The lowest price Comcast quoted me to get Root Sports, the channel that carries 90% of the Pittsburgh Penguins games, was $157/month, and that was a special 12-month promotional price (two year contract required).

People just don't want to pay a small fortune for a bunch of stuff they don't want anymore, and they want the convenience to watch what what they want when they want and as much as they want. The sooner professional sports leagues realize that, and the sooner they realize they should be catering to the fans who buy the services, tickets, and merchandise that supports them instead of their "broadcast partners" who charge an arm and a leg to the cable companies (who in turn rob their customers blind while providing such awful service that Comcast and Time Warner ranked dead last in customer satisfaction), the better. I think most fans are more than willing to subscribe to services like NHL Gamecenter Live, MLBTV, NFL Sunday Ticket, etc, if only they got rid of the ridiculous blackout restrictions.