Maven Is GM's New Zipcar Competitor

Illustration for article titled Maven Is GM's New Zipcar Competitor

Want a car for an hour or two? Normally you’d turn to Zipcar, but now General Motors has announced an alternative car sharing scheme that it’s calling Maven.


The new initiative is launching in Ann Arbor, Michigan, though it’s set to expand to other cities in the next few months. The first scheme will see GM cars parked in 21 spots around the city. Cars will be rented out at $6 per hour, including insurance and fuel. Unlike Zipcar, though, there won’t be a membership fee, according to The Verge.

It will be a pretty slick experience, if GM’s press release is anything to go by. The Maven app will allow customers to search for and reserve a vehicle by location or car type, which is pretty standard. But you’ll also be able to unlock the car, start it, and turn on the heater or air conditioning before you step into it using the app, too. The vehicles will all feature Apple CarPlay and Android Auto.

Illustration for article titled Maven Is GM's New Zipcar Competitor

GM is clearly keen to embrace new ownership models and technologies for cars. It’s already experimented with car sharing with its Let’s Drive NYC program and is also developing a residential car-sharing service for Chicago, both of which will now fall under the Maven umbrella. And earlier this month, GM announced that it was investing a cool $500 million with Lyft to build a network of autonomous cars. Clearly, the company is taking the future of driving—and being driven—pretty seriously.




An aside, probably just me, but anyone else not able to stand when companies use the letter “L” for an “A” being the Greek lambda for English? It looks like “Mlven” not “Maven” to me.
This is a great idea for college kids and big city dwellers that don’t want to worry, though.