These days, most in-the-know folks would sooner eat glass than carry a Motorola phone. The company has shredded its…
Brendan I. Koerner's posts
Brendan I. Koerner
brendan-i--koerner-old
Granted, there isn't much in the way of recognizable gadgetry in my new book, Now the Hell Will Start: One Soldier's…
The Pitch A Super Bowl debut we somehow overlooked, this Dell spot features a cast of thousands swarming around one…
The Pitch "Originality? We don't need no stinkin' originality!" So sayeth Toshiba's ad agency, which commissioned…
The Pitch A harried mother, her face creased with exhaustion and dread, pleads with her son's principal via…
The Pitch Nokia ramps up its N95 8GB campaign with this lyrical-yet-baffling spot, featuring an array of…
The Pitch Apple sticks with the "dance with the one that brung ya" philosophy for the start of '08, churning out yet…
Few things set geek hearts aflutter like a juicy hardware rivalry. Who among us hasn't thoroughly enjoyed taking…
The Pitch With mere days left before the dawn of 2008, there's precious little time left to celebrate a geek…
The Pitch An intrepid mountaineer summits a snowy peak, raising his arms in the universal symbol of triumph. The…
The Pitch Someone over at TBWA\Chiat\Day has been reading their Sandman back issues, it seems. How else to explain…
The Pitch As part of its sprawling "Star Power" holiday campaign, Dell enlists MMA legend Chuck "The Iceman" Liddell…
The Pitch A cleverly conceived journey through the history of sonic media (though, regrettably, the creators don't…
The Pitch Time for a little holiday nostalgia this week, as Hype Sheet goes digging through the crates for this 1983…
The Pitch As a raucous Hardnox tracks kicks in, a nimble-footed, ponytailed cat named Charles does his thing on an…
The Pitch Bollywood tropes can be hard for non-Indians to process, and the song-and-dance routine in this Acer spot…
WARNING: VIDEO INCLUDES BRIEF, PASTY REAR NUDITY!
The Pitch A melanin-impaired British bloke, donning nothing more…
The Pitch We've seen this approach before, eh? Looks like one of those AT&T commercials in which a dropped call…
The Pitch A balding butterball stumbles through a barren, Tatooine-like landscape. He's on the search for water, no…
The Pitch Apple does a 180 from its usual DayGlo approach and mounts a man-on-the-street campaign, all in the name…