Senior Strategist

New York or LA

G/O Media is the publisher of the web’s most original media brands, including Gizmodo, Kotaku, Lifehacker, Deadspin, Jezebel, Jalopnik, The Root, The Onion, The A.V. Club, and Clickhole, and reaches over 120 million unique visitors a month—more than one-third of all Americans.  We connect with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling, we elevate the stories and issues our readers and viewers are passionate about.

About the Role:

G/O Media is looking for a Senior Strategist seeking an eager, ambitious, Internet-obsessed, and savvy marketing mind to join our Strategy team. This person will help the rest of the strategy team in leading the pre-sale process from beginning to end. Our strategists are big picture thinkers and storytellers, able to identify the heart of a client's problem and provide valuable propositions and solutions that will solve their marketing challenges for each RFP/RFI that comes in the door. Always ensuring that every team from our creative studios to audience insights to media and production ladders up a strategic solution in a cohesive, impactful pitch.

 

Essential Duties & Responsibilities:

  • Identify the right tools for maximum impact against brand KPIs
  • Provide a clear framework for creative solutions through succinct, well-defined briefs and guide conceptual and creative development to align with the strategy
  • Work with Research to create a measurement strategy laddering back to KPIs + proving effectiveness
  • Activate the appropriate teams for the channel strategy including media, distribution, creative, editorial, social, art and product
  • Ladder everything up to insights and proven effectiveness using a smart combination of audience, site, social, category, industry and brand lift data
  • Together with creative and sales, present programs to clients; process client feedback through the filter of what is strategically sound and on-brief
  • Daily communication via Slack, email, Trello, Google Docs and Gchats with creative, media operations, content operations and editorial leads across our 12 sites
  • Use visual storytelling and an in-depth knowledge of our product capabilities to put our best foot forward and get our point across in the marketplace
  • Knowledge of competitive landscape and monitor market trends and industries to identify new opportunities

 

Qualifications:

  • Bachelor's degree in Marketing, Advertising or related field
  • 4+ years of experience in creative, media or content strategy
  • Skilled in insight-based channel strategy development
  • A problem solver and strong communicator
  • Ability to work independently or with a team of diverse voices – sales types, creatives, editors, technologists, and clients – in a fast-paced environment
  • Has an understanding of media agency needs/ RFP asks
  • Efficient multitasker, skilled at balancing multiple asks and deadlines
  • Has a developed understanding of KPI-driven media and content strategy
  • A persuasive and confident presenter
  • Experience with branded content and sponsorships
  • A fan of and identifies with the G/O Media brands 

 

G/O Media is deeply committed to fostering a transparently inclusive workplace environment and people of color, women, people with disabilities, veterans, and LGBTQ candidates are very strongly encouraged to apply. Our company-wide mission is to reach very diverse audiences and so, we are deeply committed to having teams and leaders that reflect this mission.

Have questions for our recruiting team?

Reach out to recruiting@gizmodomedia.com and we'll get back to you shortly.