Because the Samsung Galaxy S4 can sense when you're looking at it, Swisscom hilariously set up a challenge for people to stare at the phone for an hour. If you hit the 60 minute mark, you win a free Samsung Galaxy S4. If you get distracted, you don't get one. Easy? Not as easy as you think!
It would have been a good ol' fashioned stare down (you can blink) but Swisscom threw some epic distractions in the simple staring contest. People who played the game were distracted by barking dogs, singers, arguing couples, burning hot dog vendors and motorcycle crashes. I'm pretty sure I would have failed. Though I'm pretty sure I would have failed without any distractions too. [Swisscom]