Disney Wants to Track Park Visitors By Secretly Photographing Their Shoes Like a Creep

Illustration for article titled Disney Wants to Track Park Visitors By Secretly Photographing Their Shoes Like a Creep

With millions of tourists visiting its theme parks around the world each year, it makes sense that Disney would want to track how visitors move about its attractions to help minimize lines and crowds and also to provide a unique experience for each guest. But does it have to sound so incredibly creepy?

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The parks already offer a wearable wristband called the MagicBand that allows visitors to skip the lines on many rides and access photos automatically taken by many of the attractions. It also allows the company to collect information about its guests, which is useful for marketing and future park design.

Illustration for article titled Disney Wants to Track Park Visitors By Secretly Photographing Their Shoes Like a Creep
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But that’s an opt-in service which means that many guests walking around Disneyland, Walt Disney World, or Disney’s other theme parks, aren’t being tracked. Mickey can’t have that. So, according to a patent filed last year, Disney wants to use covert cameras hidden around the park to photograph and track guest’s shoes and other footwear to keep tabs on where they go, or what attractions they’re visiting.

Upon entering the park, through the main gates, an image of a visitor’s shoe is automatically snapped and stored alongside with basic demographic information. The patent also describes a robot that would roam the park and secretly snap photos of random guest’s feet to help collect additional data about how visitors are moving about the park. There’s no word on if or when this system will ever be implemented, but before you plan your next family vacation, consider just going barefoot the entire time.

[USPTO via Daily Mail via Laughing Place]

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DISCUSSION

Madame-Ovary
Madame-Ovary

True story. I used to work on the Disney lot in Burbank for a division that was a bit of a black sheep for the corporation.

This was about 10 years ago but a coworker of mine, was being dropped back off at her car after having a happy hour drink or two. She was dropped at the garage and then REALLY needed to pee so she left the garage to head to our office. She couldn’t make it in time so she hustled around behind a bush behind a building and did what she needed to do. She made sure to look around and hide herself well, out of view of everyone.

The next day Security & HR hit up her boss saying they had her on video peeing behind a building and wanted her fired. They ended up claiming medical reasons but the moral of the story is cameras are ALL over Disney.

Also, I can tell you more super weird Disney lot stories if only you’ll pull me out of the greys.