Much ado about nothing or not, this is yet another reminder that much of the media ecosystem that produces the content you read every day is built on Facebook’s sand, and that sand could shift at any time. And sometimes it might shift right into a sinkhole.

[The Guardian]

Update 12:05am ET: In response to a request for comment, Facebook referred Gizmodo to this blog post containing what Mosseri called a clarification of the test.


Mosseri again stated the company had no plans to “roll this test out further,” and added the intent was never to examine whether Facebook could have publishers “pay for all their distribution in News Feed or Explore.” But he also wrote that a dual-feed model was something Facebook is still examining and that more tests may be coming.

For simplicity’s sake, we’ve copied the response below:

There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some have interpreted this test as a future product we plan to deliver globally. We currently have no plans to roll this test out further.

We always listen to our community about ways we might improve News Feed. People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.

The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further. There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore. Unfortunately, some have mistakenly made that interpretation — but that was not our intention.

It’s also important to know this test in these six countries is different than the version of Explore that has rolled out to most people. Outside of the above countries, Explore is a complementary feed of popular articles, videos, and photos automatically customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to discover relevant content from pages they haven’t connected with yet. While Explore includes content from relevant pages, posts from pages that people like or follow will continue to appear in News Feed.

As with all tests we run, we may learn new things that lead to additional tests in the coming months so we can better understand what works best for people and publishers.


Correction: This article originally misidentified Struhárik as Finnish.