Facebook's Woes Grow as Instagram Co-Founders Bail

Instagram co-founders Mike Krieger (left) and Kevin Systrom (right) at the 2012 Webby Awards.
Instagram co-founders Mike Krieger (left) and Kevin Systrom (right) at the 2012 Webby Awards.
Photo: Paul Zimmerman (Getty Images)

Instagram co-founders Kevin Systrom and Mike Krieger plan to leave their jobs at the company in the coming weeks, according to a report in the New York Times on Monday. The co-founders later confirmed the news on Instagram’s blog.

According to sources who spoke with the paper under the condition of anonymity, the two high-ups are not explaining why they are leaving Instagram, which has been a subsidiary of Facebook since it was acquired for an (at the time astonishing) offer of $1 billion in cash and stock in 2012. Systrom and Krieger apparently plan to take some time off after leaving Facebook, though what follows that is unclear. The Times wrote:

Mr. Systrom and Mr. Krieger did not give a reason for their departure, according to the people, but said they planned to take time off after leaving Instagram. Mr. Systrom and Mr. Krieger have known each other since 2010, when they met and transformed a software project built by Mr. Systrom into what eventually became Instagram, which now has more than one billion users.

A spokeswoman for Facebook, which owns Instagram, did not immediately have a comment.


Instagram is one of Facebook’s most important properties and recently hit a reported 1 billion users. Though its goliath owner has weathered a number of controversies as of late—such as the immensely damaging Cambridge Analytica scandal, Facebook-engineered election interference, and use of the site to incite violence—without more detail, it’s unknown whether the co-founders are reportedly jumping ship over the string of scandals or for other reasons.

However, another well-known magnate of a Facebook subsidiary, WhatsApp co-founder Jan Koum, resigned from both his company and Facebook’s board after reportedly becoming concerned executives planned to undermine the encrypted chat service’s security for marketing purposes.

Whatever the cause of the two’s departure, it’s probably safe to say that this can’t be good news for Facebook’s management team. Facebook’s stock hit a precipitous decline in July after an earnings report indicated it had grown so big it was struggling to find new users, and the last few months haven’t seen a rebound. As the Times noted, Instagram was one of Facebook’s best investments:

As Facebook saw a threat in young people departing the network for Snapchat, a rival photo-sharing network, Instagram was quick to shift and recreate one of Snapchat’s key features of online stories. Since then, Instagram has surged further in popularity, while Snapchat’s growth has been inconsistent.


The executive shuffle also creates an open question of who will take over leadership roles at Instagram, whose former chief operating officer Marne Levine, the Times added, returned to Facebook this month.

[New York Times]

Updated September 25 with new info from Instagram.


"... An upperclassman who had been researching terrorist groups online." - Washington Post

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Facebook and Instagram will be fine. Founders come and go. Ya pivot. For example, your product nears complete image meltdown? Rebrand white supremacy as white nationalism. (Like who isn’t kinda white and totally proud of their country?) You fuck up democracy? Push the image of cool dictators like the millennial Saudi prince who’s woke as fuck.

The key to rocket growth, even for social brands getting long-in-the-tooth, is tweens and teens super excited about K-pop. With our dear leader pushing for rapprochement in the Korean peninsula, we’re talking the next Falcon Heavy, my dear tech fans.

Oh sure, North Korea is only so big. But K-pop? Fuck that viral content is like the next Mosaic web browser.

Ok, seriously here. It always seems like a new social product on Product Hunt goes apeshit after becoming all the rage for K-pop kids to show their K-pop love. Someone once said the Koreans are like the Irish of Asia. I believe it was an Irishman who said that. I love to waste time on Product Hunt even more so than time wasting on Gizmodo.