Google May Insert Real-Time Ads Onto Old Billboards in Street View

Illustration for article titled Google May Insert Real-Time Ads Onto Old Billboards in Street View

All those outdated billboards in Google Street View aren't just an eyesore; they're a waste of a money-making opportunity for the big G, apparently. But not for long.

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Google's filed a patent entitled "Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising," and it should allow them to automagically cut out billboards shown in Street View and replace them with their own current ads.

In theory, this would be done in concert with whoever owns the space, so a theater owner could keep the posters out front up to date at all times. This seems to be the only way for Google to get away with doing this, as if they suddenly started sticking ads on other people's property without their permission, things could get ugly fast. [Telegraph]

DISCUSSION

jm23-old
JM23

This is very problematic. Genius idea, but problematic. For example, how would they control for advertising zoning laws - like no alcohol/smoking ads near school zones. Or more practically, upholding pre-existing contractual provisions for existing advertisers.