Gum-Packing Coffee Cup Sleeves Prevent Burns and Bad Breath

Illustration for article titled Gum-Packing Coffee Cup Sleeves Prevent Burns and Bad Breath

If you think a fancy new lid is the only way you can upgrade a disposable coffee cup, you clearly haven't seen what ad agency DDB came up with for a South African chain called the Seattle Coffee Co. For a limited time its paper sleeves that prevent burns (and lawsuits) were upgraded with a free sample of Orbit mint gum to help eliminate coffee breath the rest of the day.

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It's really unfortunate that this is only a temporary promotion, though, as any coffee drinker would certainly appreciate having a piece of gum after every cup they drink. Perhaps Starbucks and Trident should strike up a partnership. Or even better, those tiny cups of cream served at restaurants could be replaced with Listerine. The possibilities are endless. [The Dieline via PSFK]

Illustration for article titled Gum-Packing Coffee Cup Sleeves Prevent Burns and Bad Breath

DISCUSSION

simonstillwellgray
stillwellgray

South African chain called the Seattle Coffee Co.

this kind of unoriginal shit drives me nuts. Right now in Ottawa Ontario Canada, there are condo buldings being built with such geographically-appropriate names as "Soho" and "tribeca" and "soCaNoCha" (maybe not the last one). This is a distinct, discrete city with its own history and, hey, we're the mutherfucking capital of the country, but no, the *condos* are named after *neighbourhoods* from other, foreign cities.

sometimes identity-through-naming is fucking dumb.