If you ever thought Hulu was only half-heartedly committed to winning the streaming TV wars, think again: the online service just slapped down “just under $1 million per episode”, securing the rights to every minute of Seinfeld ever aired.

According to a report from Variety, Hulu cut a deal with Sony Pictures TV the rights to NBC’s enduring comedy, seemingly beating out competing offers from the likes of Amazon and Yahoo. An official announcement is expected on Wednesday.

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All the talk with Netflix and Amazon Prime Video might be about original content and new-release movies, but if this deal — and Netflix’s deal to get Friends — is anything to go by, it seems that the hottest property in binge-watching is still ‘90s sitcoms. [Variety]


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