The best way to maximize the screen real estate on a smartphone without turning it into a massive phablet is to whittle away as much of the wasted space around the display as possible. And with its new 5.3-inch full HD LCD panel, LG has managed to reduce the size of the display's bezel to just 0.7mm—which is thinner than a credit card.
In order to shave the bezel so incredibly thin, LG used what it's also claiming is the world's first Advanced In-Cell Touch technology which sees the display's touch panel embedded into the LCD module, reducing the need for area around the panel to secure the two together were they separate components.
And instead of using double-sided tape to attach the LCD to its circuitry and backlight, LG now uses an adhesive which not only results in a thinner bezel, but also helps block light leakage, keep it water and dustproof, and actually improve durability as the glue hardens over time. The new display technology is win-win when it comes to price too, since it's actually cheaper for LG to produce which means we'll certainly see these new displays used in upcoming smartphones sooner rather than later. [LG]