LinkedIn Adds Stories-Like Cover Letter Videos to Profiles to Help You Impress Potential Employers

Illustration for article titled LinkedIn Adds Stories-Like Cover Letter Videos to Profiles to Help You Impress Potential Employers
Image: LinkedIn

Many of LinkedIn’s newest features makes it feel less like a job-seeking platform and even more like Instagram. But that seems to be what it’s going for.

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The company today announced that LinkedIn profiles will now include an optional field at the top next to a user’s name to specify their preferred pronouns. Additionally, the company is building on tools that help showcase the specific skills of its users, including a new “creator mode” as well as a dedicated services page that will prove useful especially for freelancers and contractors.

Gif: LinkedIn

When enabled, creator mode turns LinkedIn users into veritable industry influencers. The “connect” button on the top of a user’s page can be changed to a “follow” button to help build engagement. Featured and Activity sections will be more prominently displayed with creator mode, and users can add hashtags to their profiles for topics specific to their interests.

LinkedIn already supports a Stories feature, but the platform will now allow users to add short “cover letter” videos to their LinkedIn profiles. The company said in a press release that nearly 80% of hiring managers view video as an important tool for vetting potential job-seekers, and LinkedIn’s CPO Tomer Cohen said the feature will allow users to “personalize your first ‘hello’” to fellow community members and recruiters.

Profiles that have video cover stories on their profiles will show an orange ring around their profile photo, and the video will auto-play within the frame. The company said support for captioning will be arriving “soon.” LinkedIn also said to be on the lookout for additional “enhancements” in the months ahead.

Hey, whatever helps you get the job.

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DISCUSSION

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Arcanum Five

This is some serious bullshit: “nearly 80% of hiring managers view video as an important tool for vetting potential job-seekers.”

The ability to appear on video is completely unrelated to most jobs. Adding yet another skillset to the job-seeking process (namely, the ability to create a polished video of yourself and appear on video in a way that appeals to the HR wonk or hiring manager) is an unnecessary burden on the job-seeker.

The advantage of a video is that the HR goblin can suss out answers to all the questions they’re not allowed to ask. They can figure out your age, race, and ethnicity, and in some cases, your religion. Based on the objects in the room, they may also be able to glean clues about your family situation and financial status.

Fuck these people.

Edit: There’s also a significant discriminatory angle here against people with limited means. It’s possible to make a video with your phone, but the competition factor here is going to push people to spend money on professional filming and editing. To get many jobs, you’ll need to hire a video service that works the same way résumé services work.