Why the hell did Mattel make NASA's astronaut Barbie pink?

Good news, everyone—Mattel has made an astronaut Barbie! Anything that promotes this male-dominated job to girls is The Right Stuff. And it's sanctioned by NASA, too. The bad news: once again they have fallen into stereotyping by making the helmet and other parts of the suit pink.

Was there any need for that? If there are no astronaut suits with pink elements, why make them pink? "Because girls like pink" is probably their weak non-argument.


But still, that's a minor annoyance. If this small step for a doll ends with a woman taking a giant leap for all Humanity on the surface of Mars, we all can be happy about it.

Mars Astronaut Barbie Is Nice and All But She's Going to Die in Space

Mattel is finally jumping aboard the mission to Mars with a new astronaut Barbie. This Mars Explorer edition features everything America's favorite anatomically impossible wonderdoll would need to survive in space (except... gloves? no matter!), and that striped and sparkly hot pink suit sure looks snappy/gender-normative. But... Barbie? We've got some bad news.

The problem, Mars Explorer Barbie, is that you're not coming home. Mars is, as we've established by now, a one-way trip. So while your knowledge-loving friends like Computer Science Barbie and Architect Barbie are both positive role models and not doomed, once you start that long trek to the red planet, you're going to hit the point of no return real quick. But hey, least you'll be in good company. [The Atlantic]