Each of the colored dyes reacts to different wavelengths of light, so by using three different light sources, the researchers were able to selectively activate and deactivate the three different ink colors to produce specific shades, complex patterns, and even high-resolution images. Once an object, like a shoe or a smartphone case, has been coated with the ink, it’s placed in a box with a projector and a UV light. The projector shines pre-determined images and patterns onto the object in different wavelengths to activate the colors in the ink, while the UV light resets the ink, essentially erasing all the colors and designs. Depending on the size and shape of the object, and the complexity of the colored design being reproduced, the activation process can take anywhere from 10 to 40 minutes.

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The CSAIL researchers are still looking to recreate photochromic dyes that match all the colors used in modern printing processes. Right now they’re close, but not all the way there so printing something like a photo onto a shoe produces results with a weird tint. The team is looking to collaborate with material scientists to help improve the color spectrum of their dyes which would open the product up to countless applications from camouflage for a military vehicle that could be updated in the field to match new environments, to clothing that could be easily customized to match an existing outfit, to even changing the color of your car when you get bored of its current shade.