Is it balls? Is it a vagina? Is it balls in front of a vagina? These are the questions the internet is asking after Airbnb revealed its new logo to the world in a puzzling webcast today.

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The "BĂ©lo" (NOT MAKING THIS UP), as Airbnb refers to the mark "internally" (NOT MAKING THIS UP), is supposed to reflect the "hierarchy of decisions" that users make when booking a place to stay. But for most of us, it just reflects genitalia.

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So which genitalia-made-for-sharing do you see, sexually frustrated internet user? Or maybe it's just a hug, ever think about that?