
For some reason, Snapchat decided it was a good idea to create a Bob Marley filterâone that makes the user look like a bizarre, warped version of the late singer, dreadlocks and all. All the typical things that might stop a massive social network from doing thisâthe fact that it looks like like automated blackface, the reductiveness of creating a Bob Marley filter on 4/20, the half-hearted attempts at incorporating Marleyâs music, the fact that it literally slaps blackface and dreadlocks on everyone who tries itâapparently didnât occur to Snapchat.
Instead, we got this.

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Itâs unclear whether or not the filter was created specifically for 4/20. Either way, the filter is in extremely poor taste. Weâve reached out to Snapchat for an explanation, and weâll update if we hear back.
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Update: A Snapchat spokesman emailed us the following statement:
âThe lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marleyâs music, and we respect his life and achievements.â